Quotes by Steve Jobs

“Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.”

“Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.”

“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world.”

“Everybody in this country should learn to program a computer... because it teaches you how to think.”

“Follow your heart and your intuition. They somehow already know what you truly want to become. Everything else is secondary.”

“For most of my life, I’ve felt that there must be more to our existence than meets the eye. This is who I am, and you can’t expect me to be someone I’m not.”

“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”

“I think money is a wonderful thing because it enables you to do things. It enables you to invest in ideas that don't have a short-term payback.”

“I think [the design] sucks. Its shape is not innovative, it's not elegant and it doesn't feel anthropomorphic.”

“If I were running Apple, I would milk the Macintosh for all it’s worth – and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.”

“If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.”

“If you wanna hire great people and have them stay working for you, you have to be run by ideas, not hierarchy. The best ideas have to win, otherwise good people don't stay.”

“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.”

“In your life you only get to do so many things and right now we’ve chosen to do this, so let’s make it great.”

“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.”

“It doesn't make sense to hire smart people and then tell them what to do. We hire smart people so they can tell us what to do.”

“It is in Apple’s DNA that technology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.”

“It's like giving a glass of ice water to somebody in hell about iTunes on Windows computers.”

“Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.”

“Me parece que los seres humanos son animales creativos capaces de descubrir formas nuevas e inteligentes de utilizar una herramienta nunca imaginada por su inventor.”

“My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.”

“My model for business is The Beatles: They were four guys that kept each others’ negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts.”

“Pixar is seen by a lot of folks as an overnight success, but if you really look closely, most overnight successes took a long time.”

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

“Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did.”

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”

“Stay hungry. Stay foolish. Never let go of your appetite to go after new ideas, new experiences, and new adventures.”

“Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.”

“That’s been one of my mantras—focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”

“The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.”

“The people who are crazy enough to think they can change the world are the ones that do.”

“The thing that bound us together at Apple was the ability to make things that were going to change the world. That was very important.”

“We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are.”

“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.”

“What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.”

“While some may see them as crazy ones, we see genius. Because the people who are crazy enough to think they change the world, are the ones who do.”

“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.”

“You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.”

“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out.”

“You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

“Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.”

“Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma which is living with the results of other people's thinking.”

“Your time is limited, so don't waste it living someone else's life. Don't let the noise of others' opinions drown out your inner voice. Have the courage to follow your heart & intuition.”